How to Access Blocked Websites � Digital Inspiration

How to Access Blocked Websites - Digital Inspiration: Blocking access to undesirable Web sites through the use of Internet protocol filters has been a common government tactic since commercial Internet access first became available here in 1995. China and Saudi Arabia are believed to extend greater censorship over the net than any other country in the world under the pretext of information control.

Most of the blacklisted sites in Saudi Arabia are either sexually explicit or about religion, women, health, drugs and pop culture. They even block access to websites about bathing suits. So if you want to buy something to swim in, they seem to treat that as if it were pornographic in Saudi Arabia.

In China, webites containing sexually explicit content were among those blocked, but they also included sites on sensitive topics such as Tibet, Taiwan, and dissident activity. China also blocks access to Google News, Typepad and Blogger hosted blogs.

But what if an innocent website is accidentally blocked by your ISP or your government. There are always legitimate reasons to visit these blocked websites. We have listed a few methods to help you access blocked websites in school, college, office or at home.

Approach 1: There are websites Anonymizer who fetch the blocked site/ page from their servers and display it to you. As far as the service provider is concerned you are viewing a page from Anonymizer and not the blocked site.

Approach 2: To access the blocked Web site. type the IP number instead of the URL in the address bar. But if the ISP software maps the IP address to the web server (reverse DNS lookup), the website will remain blocked.

How to Access Blocked Websites � Digital Inspiration

How to Access Blocked Websites - Digital Inspiration: Blocking access to undesirable Web sites through the use of Internet protocol filters has been a common government tactic since commercial Internet access first became available here in 1995. China and Saudi Arabia are believed to extend greater censorship over the net than any other country in the world under the pretext of information control.

Most of the blacklisted sites in Saudi Arabia are either sexually explicit or about religion, women, health, drugs and pop culture. They even block access to websites about bathing suits. So if you want to buy something to swim in, they seem to treat that as if it were pornographic in Saudi Arabia.

In China, webites containing sexually explicit content were among those blocked, but they also included sites on sensitive topics such as Tibet, Taiwan, and dissident activity. China also blocks access to Google News, Typepad and Blogger hosted blogs.

But what if an innocent website is accidentally blocked by your ISP or your government. There are always legitimate reasons to visit these blocked websites. We have listed a few methods to help you access blocked websites in school, college, office or at home.

Approach 1: There are websites Anonymizer who fetch the blocked site/ page from their servers and display it to you. As far as the service provider is concerned you are viewing a page from Anonymizer and not the blocked site.

Approach 2: To access the blocked Web site. type the IP number instead of the URL in the address bar. But if the ISP software maps the IP address to the web server (reverse DNS lookup), the website will remain blocked.

Importance of color in brand identity

As consumers, we put color together with product recognition more than we realize. For instance, no one needs to read the type on a See's Candy box to know where it was purchased. From the time our mothers first took us into this chocolate heaven, our minds registered the See's gold foil logo and white box.

Color is used to evoke emotion, express personality and stimulate brand association. At the same time, it also unifies an identity while others may be used functionally to clarify brand architecture. Remember the introduction of the yellow brand as the generic, less expensive choice from the name brand?


Designers use color to formulate special and unique brand identity strategies. Normally, a primary brand color is assigned to the brand symbol (logo) such as blue, while a second color (often black) is given to the logotype, tagline or business descriptor.

So how does color affect the small business? Doesn't this concern big business more?

Absolutely not. Every business establishing or updating a logo or color system will be affected by color.

Begin by challenging yourself or your designer to fully come to terms with the following:

- What is the difference between a one-, two- and four-color printing press and how will each affect my design decision?

- Will my logo or color choices be compatible with silk screening?

- Will it perform effectively with outdoor signs or vehicle graphics?

- Is it compatible with various levels of digital electronics and/or video mediums or require specialized treatments?

- Will it perform as desired with landscape signage, directional instruction aids, or promotional ad incentives?

- Is it compatible with packaging, exhibits, Web site, stationery and a number of other brand identity vehicles?

Your answers to the above questions will have considerable effect on the success of your brand identity program. Item 1, in and of itself, has caused many business owners to blow some serious cash.

For instance, four-color presses require specialized operator skills, adding cost to the project. Three-color logos are more expensive than four. Logos with gradated screens make lousy fax transmittals, and the list goes on.

The issues affecting your brand identity are not to be taken lightly. Do so and you face considerable financial risk and lost opportunity. Take time to learn as much as you can about this subject before spending your hard-earned cash on a bad system.

To ensure you are on the right path, make sure you have decided on a color system that is flexible enough to allow for a range of dynamic applications.

Ensure it differentiates you from your competitor and works well with potential future business extension lines. And finally, know that it will reproduce properly in print or electronic transmissions.

Vacation Abroad

It takes a lot of work to prepare for a vacation abroad. There are so many little things to do: You need to stop the mail, cancel the paper and arrange for your bills to be paid. Here are some other things you should add to your pre-trip checklist:

Basics
Photocopy the first few pages of your passport and make a list of all the credit and debit cards in your wallet along with the toll-free customer service numbers. Keep this information in a separate place, such as the in-room safe at your hotel. This will make your life a lot easier if your passport or wallet is lost or stolen.

Let your bank and credit card companies know you’re headed to another country. Otherwise, their security programs could flag your transactions as potentially fraudulent and shut down your cards. What a nightmare!

Call Center Services

The Next Wave: Multilingual Call Centers
Call centers catering to the English speaking audience have been around for a while. While the market for English Call centers is growing, the next wave of multilingual call center outsourcing is arriving from key non-English-speaking markets like Canada, Japan, Germany, France, Netherlands and Italy.

The need for multilingual call centers
With the expansion of the European Union with countries like Cyprus, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta, Poland, the Slovak Republic and Slovenia joining the IT revolution and many like Bulgaria, Romania and Turkey anticipated to join by 2007, there is a growing demand for pan-European call centers which will operate not just in English but in many languages notably German, French as well as Spanish, Scandinavian and East European languages. In the US too, with more people speaking different languages especially Spanish, there is a demand for bilingual and multilingual call centers to cater to this segment of the population.

The Next Wave

According to Gartner, while the overall BPO market is expected to grow to $173 billion by 2007, a bulk of this growth will come from Western Europe rather than North America. The European BPO market alone is expected to grow to $65 billion in 2005.

A recent report in the Financial Express stated that a number of German and French companies are seeking
multilingual call center outsourcing, for both voice and non-voice based services. The report estimates that the French and German market could potentially grow to between 5% and 7% of the English speaking market.

Outsourcing multilingual call centers to India
Indian companies have begun to recognize.

Fitness Clubs

Market characteristics of Fitness Clubs

Fitness clubs can be divided into a number of principal types:
1. Prestigious fitness clubs at high-class hotels or in large city centres. Subscriptions for six months or one year can be purchased at these clubs, and the target audience is men and women.
2. Fitness clubs on the outskirts of large cities or in other city centres. At this type of club subscriptions for three months, six months or one year can be purchased.
3. Fitness clubs on the outskirts of cities and in residential neighbourhoods – the subscription period is one month, three months or six months.
4. Fitness clubs in residential neighbourhoods – the subscription period is one month or three months.

Customers
Twenty one percent of the adult population works out at a fitness club at least once a week. The subscription rate increases with income, from 3% of subscribers among those with a lower than average income to 28% among those with a higher than average income. Young people aged 18 – 24 make up a large portion of subscribers. Registration at fitness clubs drops with age.

One of the salient characteristics in the sector is the high percentage of subscribers who drop out (55% - 60% a year). Fifteen to twenty percent of all subscribers do not utilise their subscriptions throughout the year. Sixty percent come two to three times a week and 20% - 25% come between four times a week to daily. For this reason most clubs require registration for one year in advance and do not refund subscription fees for those who leave. The percentage of those who leave constitutes a pivotal parameter in determining the number of subscriptions that the club can sell, with the goal of maximising profits without causing overcrowding and crowdedness that will cause subscribers to leave.

Factors affecting success
Location (studies that examined the subject reveal that most people attend a fitness club near their place of employment or home), equipment, space and aesthetics, skilled and professional staff, price, activities offered at the club.

Entry barriers in the sector
A high initial investment – opening a fitness club involves a major investment – the price of the equipment alone ranges from NIS 450,000 – NIS 2,025,000.
Subscriber recruitment
High wages – a teacher at a studio earns NIS 100 – NIS 120 per hour, a personal trainer costs NIS 120 – NIS 180 per hour.


Turnover
The turnover is determined by two components:
1. Turnover from stations (machines) – most of the club’s income stems from the sales of periodic subscriptions. Subscription periods range from one month to one year. Purchasing a subscription grants the subscriber the right to use all the club’s equipment without limitation, apart from services provided for a special fee, such as: classes, cafeteria etc. The range of services at the fitness club constitutes around 10% of the overall turnover for small clubs and around 20% - 30% for large clubs.
2. The principal additional services provided at fitness clubs:
Classes – the instructor’s fee is generally based on the number of participants in the class and constitutes around 30% - 50% of the turnover stemming from the class.
Auxiliary para-medical services – primarily massages or auxiliary medical treatments. The therapist receives between 30% and 50% of the fee paid by the customer.
Cafeteria
Sales of auxiliary equipment

Future courses of development
Auxiliary services for fitness clubs – most clubs offer a range of classes in addition to the activity of the gym, from popular classes such as yoga, spinning and aerobics to unique classes such as Thai boxing, salsa and belly dancing.
Improving aesthetics at fitness clubs – in recent years aesthetics has become a significant factor in selecting a fitness club. The placement of TVs at the clubs has also become significant. The effect of the entry of the Holmes Place chain on the fitness club sector – the success of its penetration in Israel has raised the bar in the entire sector, as well as the investment required for setting up an operating fitness club.

Licenses and regulations for opening fitness clubs
A licence to run a fitness club, under the Business Licensing Law, will be granted after the following conditions have been fulfilled:
1. The location has been found suitable for opening a fitness club. The licence stipulates terms obligating the fitness club to operate in accordance with the provisions of the Sports Law.
2. The licence stipulates terms obligating the fitness club to uphold the provisions of the Fitness Clubs (Licensing and Supervision) Law, 5754 – 1994.
3. The presence of an instructor – at all times when the club is operating an instructor will be present for teaching the operation and use of the machines.
4. Medical fitness – a fitness club will engage a permanent instructor only after the latter has presented a medical certificate confirming his medical fitness for working out in a gym.

Insurance
Employer’s liability insurance, third party insurance, professional liability insurance for the instructors, indoor insurance – for the equipment and machines against theft and fire.
In addition to the aforesaid, consulting with an insurance agent regarding required insurance is advisable.

Clothing Shops

Sub-division of the sector of Clothing Shops

The sector contains shops specialising in specific market segments: men’s clothing, women’s clothing, children’s clothing and clothing for young people. This distribution can also be subdivided, according to the level of the business and the clothing:
Prestigious shops and fashion houses – the items sold in the shops are more expensive and are generally imported directly and are in the latest fashion and/or uniquely produced items by well-known designers who are in demand, imported to Israel by franchise holders in limited quantities.
Boutiques – specialise in the specific and focused target audience – young women, middle-aged women etc.
Fashionable shops – intended mainly for young people and based on sales of leading and well-known brands
Clothing shops – with a large selection of medium-quality and moderately well designed clothes, for a number of population groups
Bazaars – where one can find goods of varying quality, at especially low prices and from sources that are not always identified
Chain stores

Market characteristics

A high level of seasonality – there is a renewal according to the seasons of the year. The sector is more active in the autumn and spring, when stocks are replenished in preparation for winter and summer. In order to cope with the seasonality problem, end of season sales are held, with most items being offered at a significant discount.
Frequent changes in fashions – outerwear and underwear are strongly affected by frequent changes in fashions.
A high level of customer involvement in selecting products – the consumer devotes a considerable amount of time to seeking information related to the product (manufacturer’s name, price, quality and so forth) before purchasing.

Customers

The target market includes the entire population of the country, segmented by the following criteria:
Age and gender – the difference in clothing sizes and design between women’s clothing and men’s clothing, different age and taste
Use – work clothes, everyday clothes, sports clothes, evening clothes and so forth
Income – the higher the level of income, the greater the tendency to purchase more expensive and prestigious clothes.

Competition

Competition in the sector is very severe. Mainly after the administrative restrictions were removed and the customs duties and taxes on clothing from most countries around the world were reduced. There is a tendency to concentrate in commercial areas for clothing and footwear and it is important to maintain the uniqueness of the collection.
Additional competition exists on the part of the large marketing chains. In the domain of sports clothes there is also competition on the part of shops engaging in sports equipment and accessories.


Suppliers

They can be divided into four main groups:
1. Local clothing manufacturers who manufacture in accordance with their tastes and designs, and often manufacture knockoffs.
2. Local manufacturers who manufacture under a brand name
3. Designers – produce single items or limited series of items for prestigious shops
4. Importers who import prestigious brands or less expensive products of mediocre quality.

Marketing methods

1. Discount campaigns and end of season sales. During sales it is possible to advertise in the local or national press.
2. Shops selling brands or chain stores sometimes benefit from the manufacturer’s advertising in other channels, such as television, ads in cinemas or on the radio.

Factors affecting success

Location, the design of the shop, the uniqueness of the clothing at the shop, stock levels and reputation.

Turnover and profitability in the sector

Following are the average annual turnover percentage per employee:

Women’s clothing Men’s clothing
Prestigious shops 50% - 55% Prestigious shops 46% - 60%
Designer clothing shops 38% - 41% Fashion houses in big cities 38% - 45%
Clothing shops 35% - 38% Fashion houses in remote cities 38% - 43%
Boutiques 39% - 43% Clothing shops 38% - 44%

Customary payment terms

Customers: sales are usually in cash or by credit card. Discounts may be given on cash purchases in order to save paying the commission to the credit card companies.
Suppliers: payment in cash – a 5% - 10% discount for payment in cash is customary in the sector. Credit – the customary credit in the sector stands at 90 – 120 days. Turnover discounts – offering the shop owner an incentive in the form of bonuses or a refund on products.

Licences and certification

No special licences for running the business are required. If the shop engages in direct importation on its own, an import licence from the Ministry of Industry and Trade is required.

Insurance

Insurance for the business against fire, theft and so forth, third party insurance, building and content insurance and inventory insurance.
In addition to the aforesaid, consulting with an insurance agent regarding required insurance is advisable.

Home Internet Business

We are independent home business owners who have partnered together in mutual respect for the purpose of mentoring others and developing home business leaders. We have teamed up with a reputable partner company with a solid track record of success. Your best source for detailed information on our team is our national conference call. Just Request More Information and one of our representatives will contact you by phone within 24-48 hours so that you may participate in a FREE, detailed, LIVE overview of our business. Thankfully, this informational call is designed to help you better learn about us without any hype or exaggerated claims just the facts.


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Cell phones

Contact your wireless company to see if your cell phone will work where you are headed. If so, you’ll need to activate international roaming or international long distance. You should also find out what a call will cost from your destination.

Rudy Maxa ,who hosts National Public Radio’s “Savvy Traveler” feature offers some other money-saving alternatives. You can buy or rent an international phone before you go. If your phone has a removable smart chip card known as a SIM, you can buy a replacement. A California company called cellularabroad.com will sell you a card that works in 100 countries, including all of Europe, for $79. It comes pre-loaded with 30-minutes of calling time, and all of your incoming calls are free.

If you’re taking your own phone, make sure that it’s pre-programmed with important emergency numbers back home and that you have a charger that will work where you’re headed.

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Passenger Transportation

Characteristics of Passenger Transportation


A large number of parties operate in the passenger transportation sector, in businesses of various descriptions: cooperatives, private companies of various sizes, taxis, independent drivers, tourist vehicles and more. The principal activity in the sector includes transporting domestic tourism and incoming tourism, transporting employees, transporting soldiers and transporting pupils to school.
Another possible division is by the vehicles operating in the sector. Today the principal vehicles are ordinary buses, tourism class buses, minibuses (15 – 20 passengers), vans (10 passengers) and tourist vehicles.

The market
Two large cooperatives operate in the sector, Egged and Dan, which account for a significant portion of the market. During the past three years the Ministry of Transport has begun a process of reducing the cooperatives’ share by issuing tenders for travel routs in various regions. Some of the private companies competing in the tenders are members of voluntary organisations in the framework of the Israel Truckers Council.
The sector is governed by provisions and regulations. Government ministries such as the Ministry of Transport and the Ministry of Tourism require companies to meet threshold conditions in order to be granted a licence and set conditions for receiving permission to transport tourists. Many companies engage independent drivers who own buses, as subcontractors. This phenomenon exists primarily in the domain of small buses.

Customers – definition of the target market and its size, market segmentation
The principal customers of passenger transportation companies are public or private concerns including, inter alia: travel agencies and domestic or incoming tour arrangers, institutional parties – schools (transporting pupils), factories (transporting employees), local authorities, the Ministry of Defence and occasional and one-time trips – including family celebrations.

Passenger Transportation - Competitors
The large cooperatives, similar rival transportation companies – in accordance with the sector, private tourist vehicles in the domain of tourism, taxis – mainly in the domain of transporting employees and tourists. Competition in the sector is very severe, mainly because of the surplus transportation capacity and the large number of transportation companies.

Marketing methods
The main marketing methods that are customary in the sector:
• Participating in tenders conducted by large institutional concerns – the Ministry of Defence, local authorities and large factories
• Employing salespeople
• Direct mailing to relevant parties
• Advertising in the Yellow Pages and on the company’s vehicles
• In the domain of tourism – marketing packages and tours by means of travel agencies and in the tourism press

Factors affecting success
Creating a balance between long-term contracts with institutional concerns and engaging in activity among a variety of customers and a number of sub-marketers, optimal utilisation of manpower resources and vehicles and supplying travel packages and complementary services.

Entry barriers in the sector
The magnitude of the initial investment required for creating a motor pool, the licensing barrier and the time interval required in order to obtain it, working capital needs until contracts have been formulated, work performed and income for the business generated.

Manpower
Professional manager – in this framework professional certification on behalf of the transportation supervisor at the Ministry of Transport is required.
Traffic safety officer
Drivers – with a driving licence for transporting passengers, in accordance with the type of vehicle they drive
Salespersons
Tour guides – in addition, travel packages guided by tour guides for transportation services, engaging independent guides as subcontractors
General workers – secretary, bookkeeper, maintenance etc.

Equipment required
Buses or other vehicles are required in amounts corresponding with the requirements of the Ministry of Transport (or the Ministry of Tourism – if the company engages in transporting tourists as well). Additional equipment required includes a communications system, office furniture, telephony infrastructure, computer and more.

Customary payment terms
Customers: the payment terms for regular customers are generally determined by contract or annual agreements. The payment terms for travel agencies engaging in incoming tourism are generally EOM + 30.
Suppliers: the payment terms for working with a garage that services the vehicles are generally EOM + 30
Fuel – it is possible to arrive at payment arrangements with a regular petrol station or by using cards such as Pazomat or Dalkan.

Licences and certification
A business licence from the local authority is required. In order to obtain a licence, approval from the Ministry of the Environment and the police are required and must be renewed annually. A licence from the Ministry of Transport is required. If the company is also engaged in transporting tourists, then a licence from the Ministry of Tourism is required as well.

Insurance
Vehicle insurance – compulsory, third party and comprehensive. Building and content insurance, third party insurance, employer’s liability insurance if there is an office, and loss of profit insurance.
In addition to the aforesaid, consulting with an insurance agent regarding additional insurance is advisable.

Relevant addresses
Ministry of Transport – Traffic Division, 97 Yafo Street, Jerusalem, Tel. 02-6228604 or 02-6228613, Fax 02-6228671.
Ministry of Tourism – Tourist Transporters Department, 24 King George Street, Jerusalem, Tel. 02-6754880
Israel Truckers Council, 34 Yitzhak Sadeh Street, Tel Aviv, Tel. 03-6392777

Bookkeeping Office

Sub-division of the market
The services customarily provided by bookkeeping offices include:
1. Single-entry or double-entry bookkeeping services
2. Wage accounting, payment of wages and deductions
3. VAT reporting and payment
4. Income tax advances and National Insurance payments
5. Generating reports sent to the accountant for approval
6. Monitoring customer billing
7. Help in business planning and ongoing auditing

Market characteristics
The market is very competitive, with many offices operating, some independent and some in the framework of accounting firms or tax consultant firms. The contractual arrangement between the customer and bookkeeping office is generally a long-range one. Offices are replaced only if one is dissatisfied with its services.

Customers
Every business owner and company needs bookkeeping services. There are two options in terms of retaining a bookkeeper as a salaried employee within the business or working with an independent contractor.

Competitors
Independent offices that provide bookkeeping services only, accounting firms or tax consultant firms and service bureaus that provide automation services.

Suppliers
These include office equipment suppliers and computer equipment suppliers (hardware and software). Additional suppliers provide maintenance and support services, primarily for computer equipment.

Marketing methods
Bookkeeping offices, unlike accounting offices, are legally permitted to advertise. The recommended marketing methods are as follows:
1. A large portion of customers comes through word of mouth.
2. Referrals from accounting firms that don’t engage in bookkeeping services
3. Advertising in the Yellow Pages and the local press
4. Direct mailing

Factors affecting success
Building a regular clientele within the shortest possible time frame. Customers can be direct customers or by means of a long term contractual arrangement with accounting firms or tax consulting firms, as a sub-contractor.

Equipment required
Office furniture and equipment, computerization equipment and professional bookkeeping software

Risk level
The risk level in setting up a bookkeeping office is not great, the risk lies in the alternative price that it pays for the learning process and for the initial stages of acquiring a clientele.

Licences and certification
1. A professional classification certificate issued by the Ministry of Labour and Social Affairs, which is granted to those who pass a certification stage in accordance with the classification (Grades 1-2, 3 and diplomaed)
2. For a business operating out of a residential flat – a permit for irregular use from the local authority is required.

Insurance
Building and content insurance, third party insurance, employer’s liability insurance, loss of profit insurance and professional liability insurance.
In addition to the above, consulting with an insurance agent regarding the insurance required is advisable.

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