Sunday, July 23, 2006

Call Center Services

The Next Wave: Multilingual Call Centers
Call centers catering to the English speaking audience have been around for a while. While the market for English Call centers is growing, the next wave of multilingual call center outsourcing is arriving from key non-English-speaking markets like Canada, Japan, Germany, France, Netherlands and Italy.

The need for multilingual call centers
With the expansion of the European Union with countries like Cyprus, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta, Poland, the Slovak Republic and Slovenia joining the IT revolution and many like Bulgaria, Romania and Turkey anticipated to join by 2007, there is a growing demand for pan-European call centers which will operate not just in English but in many languages notably German, French as well as Spanish, Scandinavian and East European languages. In the US too, with more people speaking different languages especially Spanish, there is a demand for bilingual and multilingual call centers to cater to this segment of the population.

The Next Wave


According to Gartner, while the overall BPO market is expected to grow to $173 billion by 2007, a bulk of this growth will come from Western Europe rather than North America. The European BPO market alone is expected to grow to $65 billion in 2005.

A recent report in the Financial Express stated that a number of German and French companies are seeking
multilingual call center outsourcing, for both voice and non-voice based services. The report estimates that the French and German market could potentially grow to between 5% and 7% of the English speaking market.

Outsourcing multilingual call centers to India
Indian companies have begun to recognize.

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