Thursday, June 29, 2006

Google Checkout

Google was set to unveil on Thursday its much anticipated online payment processing system designed to offer shoppers with a Google account a quick way to pay for things.
Web sites and merchants can integrate Google Checkout into their sites as an alternative payment processing method to existing checkout and credit card processing systems, said Salar Kamangar, vice president of product management at Google.
Consumers with a Google account can type their credit card and billing information into Google Checkout once and then pay for purchases thereafter with practically one click on any Web site that features the system, Kamangar said. As things now stand, he said, 'If I buy five things from five different merchants I have to fill out five different forms. This process can take three, four, five minutes' for each form. Google Checkout is meant to change that.
Once they've purchased something through Google Checkout, consumers can track their orders through the system, which will be live starting Thursday at Checkout.google.com.
Merchants using the system will be charged a processing fee of 20 cents per transaction, plus 2.2 percent of the relevant purchase price. Customers who pay for search-related keyword ads through Google AdWords will be able to process, free of charge, transactions that add up to 10 times the dollar amount of their AdWords spending, Kamangar said. Beyond that, they pay the 20 cents plus 2.2 percent. Kamangar said the regular transaction fees are less than those charged by credit card companies, which can be about 1 percent higher.
AdWords customers who use the payment system will have shopping cart icons displayed in their ads so customers will know that they can use their Google Checkout account to pay for purchases.
The back-end system is the sam

| Google Checkout

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